Head Office Staff

David Pugh - Chief Executive

Chief Executive


After graduating in Business Studies, David took up a career in commerce and management, working for a multi-national company (British Alcan) and later managing a design and engineering company in South Wales.

In 1998, David decided on a career change and re-trained to become a teacher in further education. Following this he took up the roles of Director of Development and Deputy Managing Director of Antur Teifi, the West Wales training and business enterprise agency.

In 2008, David joined PRIME Cymru as Director of Operations and became Chief Executive in 2009.

Hayley Ridge-Evans - Director of Operations

Director of Operations


Hayley has worked for PRIME Cymru since 2001 and has undertaken various roles within the organisation over the years. Hayley is currently the Director of Operations, which involves overseeing all projects and fundraising.

She previously worked for Dŵr Cymru Welsh Water in their Public Relations department and has held administration positions within the Ministry Of Defence and The Cooperative Group.

Lesley Holdaway-Evans - Finance Officer

Finance Officer


For many years Lesley worked in the financial side of project management in the Welsh independent film & television industry. One of the highlights was working on Welsh crime show Hinterland.

In the past she has also worked for an accountancy firm and a family retail business which specialised in interiors and antiques.

Kayleigh Jones - Communications Co-ordinator

Communications Co-ordinator


Upon finishing her Journalism degree, Kayleigh worked as a freelance videographer, creating promotional videos for social media and websites. She then went on to complete a PGCE in post-compulsory education and training.

Her main focus at PRIME Cymru is to increase exposure, manage the online brand and deal with any media enquiries.

Beverley Kennett - Projects Manager

Projects Manager


Beverley manages the many projects PRIME Cymru have running throughout Wales.

With a Job Centre background, she is well aware of the issues people face to become economically active and uses her skills from previous roles to help and advise.

Wendy Davies - Administrative Officer

Administrative Officer


Wendy has been working at PRIME Cymru as our Administration Officer since 2007.

She is the friendly voice at the end of the phone at our Head Office, dealing with any enquiries and talking to our clients every day.

Development Officers

Paolo Piana

Development Officer West Wales


Paolo had a long career in retail management and for 14 years ran a successful business of his own. In 2007 he moved to Wales and approached PRIME Cymru for support to look at a change in career direction. He has subsequently had different roles in the voluntary/community sector and before joining PRIME Cymru as a Development Officer was a volunteer mentor for six years.

Janet Allen-Darby

Development Officer Mid Wales


Jan's career has mainly focussed on the arts, graphic design and self-employment - bringing a range of experience to her role as Development Officer. Since qualifying as a teacher, she has delivered IT and Employability training and has spent the last six years supporting clients into employment and self-employment. She is passionate about helping people to overcome barriers and achieve their potential.

Paul Pickering

Development Officer South Powys


Paul has worked in the third sector and the employment support profession for many years. Before joining PRIME Cymru, he worked for Shaw Trust, supporting mature individuals with job searching, returning to paid employment and securing training and volunteering positions. Paul has worked with a variation of client groups, helping individuals from all backgrounds with many different barriers. He also has extensive knowledge of manufacturing and engineering having previously worked in heavy industry at TATA steel.

Janet Davies

Development Officer South Powys


Janet’s employment background began in recruitment. She enjoys helping people into work, matching clients with job positions using her mentoring and motivation skills. She also has a wealth of commercial experience, having worked in several different industries and manufacturing organisations. She previously worked as an Employment Executive and Work Coach on the Government Work Programme.

Jeff Jones

Development Officer


Jeff worked for over 25 years in the engineering and manufacturing sectors in various positions, from Technician to Senior Manager. A serious medical condition resulted in a period of unemployment and a change of career path. He retrained to become a facilitator in management and health & safety within construction, engineering and manufacturing organisations and for many years Jeff successfully ran his own business.

Hilary Vaughan

Development Officer


Hilary has enjoyed several career changes. Her main career focus has involved university management and facilities management. After being made redundant a decade ago, Hilary moved into training and employment support and she now uses her broad experience by delivering motivational, confidence building and employability skills training. She provides business and employment support to a wide range of client groups.

Debbie Price

Development Officer


Debbie’s long and varied career spans many large scale industries, with a particular focus on employee engagement outcomes. First-hand experience of successfully surviving redundancy led to a mentoring role at PRIME Cymru, and she was nominated for PRIME Cymru Mentor of the Year. Following on from this, she joined the team as a Development Officer, which is a role she greatly enjoys.

Tom Hughes-Lewis

Development Officer


After graduating from Aberystwyth University with a degree in Management and Business, Tom’s career led into the retail sector where he took up several management positions within large department stores. Tom joined PRIME Cymru in 2018, taking on the role of Mentor Project Co-ordinator and is now working as a Development Officer in the Ceredigion region.