Head Office Staff

David Pugh - Chief Executive

Chief Executive


After graduating in Business Studies, David took up a career in commerce and management, working for a multi-national company (British Alcan) and later managing a design and engineering company in South Wales.

In 1998, David decided on a career change and re-trained to become a teacher in further education. Following this he took up the roles of Director of Development and Deputy Managing Director of Antur Teifi, the West Wales training and business enterprise agency.

In 2008, David joined PRIME Cymru as Director of Operations and became Chief Executive in 2009.

Hayley Ridge-Evans - Director of Operations

Director of Operations


Hayley has worked for PRIME Cymru since 2001 and has undertaken various roles within the organisation over the years. Hayley is currently the Director of Operations, which involves overseeing all projects and fundraising.

She previously worked for Dŵr Cymru Welsh Water in their Public Relations department and has held administration positions within the Ministry Of Defence and The Cooperative Group.

Lesley Holdaway-Evans - Finance Officer

Finance Officer


For many years Lesley worked in the financial side of project management in the Welsh independent film & television industry. One of the highlights was working on Welsh crime show Hinterland.

In the past she has also worked for an accountancy firm and a family retail business which specialised in interiors and antiques.

Beverley Kennett - Projects Manager

Projects Manager


Beverley manages the many projects PRIME Cymru have running throughout Wales.

With a Job Centre background, she is well aware of the issues people face to become economically active and uses her skills from previous roles to help and advise.

Wendy Davies - Administrative Officer

Administrative Officer


Wendy has been working at PRIME Cymru as our Administration Officer since 2007.

She is the friendly voice at the end of the phone at our Head Office, dealing with any enquiries and talking to our clients every day.

Kayleigh Jones - Communications Co-ordinator

Communications Co-ordinator


Upon finishing her Journalism degree, Kayleigh worked as a freelance videographer, creating promotional videos for social media and websites. She then went on to complete a PGCE in post-compulsory education and training.

Her main focus at PRIME Cymru is to increase exposure, manage the online brand and deal with any media enquiries.

Development Officers

Janet Allen-Darby

Development Officer Mid Wales


Jan's career has mainly focussed on the arts, graphic design and self-employment - bringing a range of experience to her role as Development Officer. Since qualifying as a teacher, she has delivered IT and Employability training and has spent the last six years supporting clients into employment and self-employment. She is passionate about helping people to overcome barriers and achieve their potential.

Janet Davies

Development Officer South Powys


Janet’s employment background began in recruitment. She enjoys helping people into work, matching clients with job positions using her mentoring and motivation skills. She also has a wealth of commercial experience, having worked in several different industries and manufacturing organisations. She previously worked as an Employment Executive and Work Coach on the Government Work Programme.

Hilary Vaughan

Development Officer


Hilary has enjoyed several career changes. Her main career focus has involved university management and facilities management. After being made redundant a decade ago, Hilary moved into training and employment support and she now uses her broad experience by delivering motivational, confidence building and employability skills training. She provides business and employment support to a wide range of client groups.

Debbie Price

Development Officer


Debbie’s long and varied career spans many large scale industries, with a particular focus on employee engagement outcomes. First-hand experience of successfully surviving redundancy led to a mentoring role at PRIME Cymru, and she was nominated for PRIME Cymru Mentor of the Year. Following on from this, she joined the team as a Development Officer, which is a role she greatly enjoys.

Tom Hughes-Lewis

Development Officer


After graduating from Aberystwyth University with a degree in Management and Business, Tom’s career led into the retail sector where he took up several management positions within large department stores. Tom joined PRIME Cymru in 2018, taking on the role of Mentor Project Co-ordinator and is now working as a Development Officer in the Ceredigion region.

Caroline Allen


Caroline has worked in the third sector for over 20 years, including roles at the Prince's Trust Cymru and RCS Wales. Her career focus has been supporting people into training, education and employment or helping them to remain in employment when going through difficulties. She joined us in 2020 and will be providing the same service for PRIME Cymru clients.

Mike Evans


Mike started out working in farming, but in 1995 he made a career change into the food retail business, with several management roles. He was made redundant in 2021 and came to PRIME Cymru for support from our 50+ Back to Employment programme, which helped him to obtain a position at the charity as a Development Officer. He now hopes to use his own experience tackling redundancy to support other people in similar positions.

Chris John


After leaving school with no qualifications, Chris took part in various training courses which provided access to jobs in retail and manufacturing. While working, he attended night classes at his local college before moving into full time education and eventually graduating from Cardiff University with a degree in Law.

Then followed a long period of ill health, but upon recovery Chris began volunteering with a charity, who offered him a job as an administrator. During lockdown, Chris was made redundant and began looking for his next role. In September 2021, Chris joined PRIME Cymru as a Development Officer and having faced many of the same challenges as his clients, he hopes to make a positive difference in their lives.

Roger Beer


Roger ran a successful local business for 12 years before supporting people into work and training with The Department for Work and Pensions. He now supports PRIME Cymru clients into employment, self-employment or further training and volunteering.