PRIME Cymru in the Press PRIME Cymru is regularly featured in local, regional and national media for our work supporting people aged 50+ across Wales to find employment, start a business, develop new skills and remain economically active. Our work addressing age discrimination, supporting older workers and helping people build confidence and financial independence has been recognised by newspapers, magazines, television and online publications across Wales and the UK. Explore our latest press coverage and media features below to find out more about PRIME Cymru’s work and the difference we are making for people over 50.